![]() ![]() (On a futures exchange or market people trade contracts to buy specific quantities of a commodity or financial instrument at a specified price with delivery set at a specified time in the future.) Almost twenty years ago, Orchid Fever, by travel writer Eric Hansen, re-introduced the world to the volatile trading of the futures market – specifically, trading in orchid plants, which had its heyday in the seventeenth century. In the late 1990s and early 2000s, the themes of the book and the film were quite hot and there was a glut of them on the market. An example of this is the film based on the novel Tulip Fever, by Deborah Moggach, released in the USA on September 1, 2017. And sometimes, the timing is just not fortuitous. ![]() Whether it will resonate with readers or viewers, and whether it will sell, depends on whether its theme or plot are particularly relevant, or whether something else has happened that makes it stand out from the “noise” in the industries. With books, as with films, success depends a lot on the timing and the tie-ins. Tulip Fever, by Deborah Moggach (Publisher: Vintage Books, 1st ed. ![]()
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